CG
Cronos Group Inc. (CRON)·Q4 2024 Earnings Summary
Executive Summary
- Q4 revenue $30.3M (+27% y/y) but down q/q from $34.3M; gross margin expanded to 36% aided by a $1.8M inventory step‑up adjustment reversal; diluted EPS $0.11 vs $(0.12) a year ago .
- Adjusted EBITDA remained negative at $(7.2)M, an improvement y/y; 2024 OpEx savings reached $8.7M (at the high end of the $5–$10M target) and management expects 2025 OpEx to remain flat even with GrowCo consolidation .
- Brand leadership continued: Spinach ended 2024 as Canada’s #1 cannabis brand; SOURZ gummies hit 23% share; PEACE NATURALS ended Q4 as Israel’s #1 flower brand (24% share) .
- Liquidity remains a differentiator with $858.8M cash and cash equivalents at year‑end; free cash flow turned positive for FY 2024, supporting investment capacity ahead of GrowCo expansion harvests in 2H25 .
- Street consensus (S&P Global) for Q4 was unavailable at time of analysis; we therefore cannot formally classify beats/misses this quarter (see Estimates Context) [GetEstimates error noted].
What Went Well and What Went Wrong
What Went Well
- Revenue grew 27% y/y to $30.3M on stronger flower and extract sales in Canada and higher flower sales in Israel/other markets; GrowCo contributed $2.1M of cannabis flower sales in Q4 .
- Margin recovery: gross margin reached 36% (vs 8% LY) and adjusted gross margin 30% as pricing/mix and cost improvements took hold; Q4 also benefited from a $1.8M purchase accounting adjustment tied to the GrowCo inventory step‑up .
- Operating discipline: 2024 OpEx savings of $8.7M achieved the high end of guidance (ex‑GrowCo), with management guiding 2025 OpEx flat despite adding GrowCo OpEx .
- “We set ambitious goals to deliver robust growth, improve margins, and achieve operational excellence… Cronos has not only met but exceeded these objectives” – CEO Mike Gorenstein .
What Went Wrong
- Sequential top‑line deceleration: revenue declined to $30.3M in Q4 from a record $34.3M in Q3, reflecting flower dynamics and inventory step‑up effects earlier in H2 .
- Profitability still negative on an adjusted basis: Q4 Adjusted EBITDA was $(7.2)M, despite y/y improvement; full‑year Adjusted EBITDA was $(34.9)M .
- Supply constraints temper near‑term flower growth: management does not expect Spinach flower growth to re‑accelerate until 2H25, when GrowCo expansion supply comes online .
- Net income benefited from non‑operating items—Q4 included a $45.5M FX gain—which inflates EPS vs underlying operating performance .
Financial Results
GAAP and Non‑GAAP Summary (Quarterly)
Notes: Q4 gross margin benefited from a $1.8M inventory step‑up adjustment reversal; Adjusted EBITDA excludes non‑cash and non‑recurring items per company definitions .
Revenue Mix – Product (Q3 vs Q4)
Revenue Mix – Geography (Q3 vs Q4)
KPIs and Brand Metrics (Q4)
- SOURZ by Spinach gummies: 23% share; 5 of top 10 edible SKUs .
- Spinach flower: #1 flower brand in Canada with 5.7% share; Spinach vapes #4 brand with 5.9% share; Spinach pre‑rolls #7 with 2.5% share .
- PEACE NATURALS Israel: #1 flower brand (24% share); #4 oils brand (9% share) .
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “Cronos has not only met but exceeded these objectives, as evidenced by our strong 2024 results… Our strategic investments, such as Cronos GrowCo, have enhanced our cultivation capabilities… while our R&D breakthroughs have set new industry standards.” – Mike Gorenstein, CEO .
- “Gross profit was positively impacted by $1.8M in the quarter in connection with the finalization of the purchase accounting for the Cronos GrowCo Transaction…” – Company press release .
- “Going into 2025, even with the addition of GrowCo’s OpEx, we expect our OpEx to remain flat.” – CFO James Holm .
- “PEACE NATURALS ended the year as the #1 flower brand in Israel with 24% market share… we’ve made significant progress in Germany and the U.K.” – CEO .
Q&A Highlights
- The Q&A section of the transcript was not fully available due to document retrieval issues; however, management clarified in prepared remarks that 2025 OpEx is expected to remain flat, GrowCo construction should complete in Q2’25 with first harvests/sales in 2H’25, and Capex will reflect expansion spending in 2025 .
Estimates Context
- S&P Global consensus estimates for Q4 2024 revenue/EPS were unavailable at the time of this analysis due to a data access error. As a result, we cannot provide definitive beat/miss assessments for the quarter (we attempted to retrieve “Primary EPS Consensus Mean,” “Revenue Consensus Mean,” and related estimate counts but the request failed due to a daily limit error).
Key Takeaways for Investors
- Mix and margin: Y/Y revenue growth and margin expansion reflect category leadership and cost improvements, though Q4 gross margin included a one‑time $1.8M purchase accounting adjustment benefit; underlying adjusted gross margin was 30% .
- Profitability path: Adjusted EBITDA is improving but remains negative; 2025 OpEx flat guidance provides visibility into operating leverage as GrowCo supply ramps in 2H’25 .
- Near‑term cadence: Sequential revenue softness in Q4 vs Q3 and management’s comment that Spinach flower growth likely pauses until 2H’25 suggest a 1H’25 digestion period before expansion‑driven reacceleration .
- International optionality: Strong Israel share, and growing traction in Germany/UK set up diversified growth, though macro/regulatory risks in Israel remain a watch item .
- Liquidity as a catalyst: With ~$859M cash and positive FY24 free cash flow, Cronos has ample capacity to fund expansion and navigate volatility; interest income and FX can swing reported earnings .
- Monitoring items: Inventory step‑up effects (now reversing), GrowCo construction/harvest timing, category pricing/mix in Canada, and Israel market developments will shape quarterly volatility .
Appendix: Additional Data Points
- Q4 product/geography contributions detailed above; Canada remained the largest market while Israel and Other continued to grow y/y .
- Full‑year 2024: Net revenue $117.6M (+35% y/y); gross profit $25.2M; Adjusted EBITDA $(34.9)M; cash & cash equivalents $858.8M at year‑end .
All figures are as reported by Cronos in its Form 8‑K and press release for Q4/FY 2024 and the Q4 2024 earnings call transcript. Citations are provided inline.