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Cronos Group Inc. (CRON)·Q4 2024 Earnings Summary

Executive Summary

  • Q4 revenue $30.3M (+27% y/y) but down q/q from $34.3M; gross margin expanded to 36% aided by a $1.8M inventory step‑up adjustment reversal; diluted EPS $0.11 vs $(0.12) a year ago .
  • Adjusted EBITDA remained negative at $(7.2)M, an improvement y/y; 2024 OpEx savings reached $8.7M (at the high end of the $5–$10M target) and management expects 2025 OpEx to remain flat even with GrowCo consolidation .
  • Brand leadership continued: Spinach ended 2024 as Canada’s #1 cannabis brand; SOURZ gummies hit 23% share; PEACE NATURALS ended Q4 as Israel’s #1 flower brand (24% share) .
  • Liquidity remains a differentiator with $858.8M cash and cash equivalents at year‑end; free cash flow turned positive for FY 2024, supporting investment capacity ahead of GrowCo expansion harvests in 2H25 .
  • Street consensus (S&P Global) for Q4 was unavailable at time of analysis; we therefore cannot formally classify beats/misses this quarter (see Estimates Context) [GetEstimates error noted].

What Went Well and What Went Wrong

What Went Well

  • Revenue grew 27% y/y to $30.3M on stronger flower and extract sales in Canada and higher flower sales in Israel/other markets; GrowCo contributed $2.1M of cannabis flower sales in Q4 .
  • Margin recovery: gross margin reached 36% (vs 8% LY) and adjusted gross margin 30% as pricing/mix and cost improvements took hold; Q4 also benefited from a $1.8M purchase accounting adjustment tied to the GrowCo inventory step‑up .
  • Operating discipline: 2024 OpEx savings of $8.7M achieved the high end of guidance (ex‑GrowCo), with management guiding 2025 OpEx flat despite adding GrowCo OpEx .
  • “We set ambitious goals to deliver robust growth, improve margins, and achieve operational excellence… Cronos has not only met but exceeded these objectives” – CEO Mike Gorenstein .

What Went Wrong

  • Sequential top‑line deceleration: revenue declined to $30.3M in Q4 from a record $34.3M in Q3, reflecting flower dynamics and inventory step‑up effects earlier in H2 .
  • Profitability still negative on an adjusted basis: Q4 Adjusted EBITDA was $(7.2)M, despite y/y improvement; full‑year Adjusted EBITDA was $(34.9)M .
  • Supply constraints temper near‑term flower growth: management does not expect Spinach flower growth to re‑accelerate until 2H25, when GrowCo expansion supply comes online .
  • Net income benefited from non‑operating items—Q4 included a $45.5M FX gain—which inflates EPS vs underlying operating performance .

Financial Results

GAAP and Non‑GAAP Summary (Quarterly)

Metric (USD)Q2 2024Q3 2024Q4 2024
Net Revenue ($M)$27.8 $34.3 $30.3
Gross Profit ($M)$6.3 $3.6 $10.8
Gross Margin (%)23% 11% 36%
Adjusted EBITDA ($M)$(11.1) $(6.0) $(7.2)
Net Income ($M) (cont. ops)$(8.8) $7.3 $43.9
Diluted EPS (cont. ops)$(0.02) $0.02 $0.11
Cash & Cash Equivalents ($M)$848.2 $862.0 $858.8

Notes: Q4 gross margin benefited from a $1.8M inventory step‑up adjustment reversal; Adjusted EBITDA excludes non‑cash and non‑recurring items per company definitions .

Revenue Mix – Product (Q3 vs Q4)

ProductQ3 2024 ($M)Q4 2024 ($M)
Cannabis Flower$26.3 $23.4
Cannabis Extracts$7.8 $6.6
Other$0.15 $0.32
Total$34.3 $30.3

Revenue Mix – Geography (Q3 vs Q4)

GeographyQ3 2024 ($M)Q4 2024 ($M)
Canada$24.1 $19.7
Israel$7.3 $7.8
Other Countries$2.9 $2.8
Total$34.3 $30.3

KPIs and Brand Metrics (Q4)

  • SOURZ by Spinach gummies: 23% share; 5 of top 10 edible SKUs .
  • Spinach flower: #1 flower brand in Canada with 5.7% share; Spinach vapes #4 brand with 5.9% share; Spinach pre‑rolls #7 with 2.5% share .
  • PEACE NATURALS Israel: #1 flower brand (24% share); #4 oils brand (9% share) .

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Operating Expense Savings (standalone)FY 2024Reduce OpEx by $5–$10M (reiterated in Q2/Q3) Achieved $8.7M savings in FY 2024 (ex‑GrowCo) Achieved at high end
OpEx OutlookFY 2025N/AExpect OpEx to remain flat in 2025 even with GrowCo OpEx New qualitative guide
GrowCo Expansion Timeline2025N/AConstruction completes Q2’25; first harvests/sales 2H’25 New timeline
GrowCo Offtake FrameworkPost‑expansionN/AOption to purchase up to 80% of production pre‑expansion; 70% post‑expansion New supply optionality
Capex2025N/A2025 Capex includes GrowCo expansion spend Awareness item

Earnings Call Themes & Trends

TopicPrevious Mentions (Q2 2024)Previous Mentions (Q3 2024)Current Period (Q4 2024)Trend
GrowCo expansion & supplyAnnounced ~$51M (C$70M) facility expansion; will consolidate in Q3; supply agreement (80%/70%) Consolidation began Q3; $7.1M inventory step‑up impacted margins Construction finish Q2’25; first harvest/sales 2H’25; OpEx flat despite inclusion Execution progressing; supply catalyst 2H’25
Canada brand performanceSpinach #1 flower (6.2% share); SOURZ momentum; vapes strong Spinach becomes #1 cannabis brand in Canada; category leadership across edibles/flower Spinach ends 2024 #1; SOURZ 23% gummies share; vapes #4; pre‑rolls #7 Sustained leadership
International (Germany/UK)Initial traction; first UK shipments; Germany growing Strong traction with GMO/Wedding Cake genetics; GrowCo to enable growth Focus on market penetration in 2025; confidence in share gains Building momentum
Israel dynamicsNew strains launched; strong performance despite conflict Record volumes Q3; competitive market & patient trends PEACE NATURALS #1 flower (24%); ongoing macro/regulatory risks acknowledged Strong share; macro risk persists
OpEx/Cost disciplineReiterated $5–$10M savings target Reiterated cost focus; Adjusted EBITDA improving Achieved $8.7M savings; 2025 OpEx flat guide Operating leverage improving
Cash & FCFCash $848M; net change not expected positive in 2024 given GrowCo investment Cash $862M; FCF trending better Cash $859M; FY24 FCF $5.7M; operating CF +$18.8M Balance sheet remains a strength

Management Commentary

  • “Cronos has not only met but exceeded these objectives, as evidenced by our strong 2024 results… Our strategic investments, such as Cronos GrowCo, have enhanced our cultivation capabilities… while our R&D breakthroughs have set new industry standards.” – Mike Gorenstein, CEO .
  • “Gross profit was positively impacted by $1.8M in the quarter in connection with the finalization of the purchase accounting for the Cronos GrowCo Transaction…” – Company press release .
  • “Going into 2025, even with the addition of GrowCo’s OpEx, we expect our OpEx to remain flat.” – CFO James Holm .
  • “PEACE NATURALS ended the year as the #1 flower brand in Israel with 24% market share… we’ve made significant progress in Germany and the U.K.” – CEO .

Q&A Highlights

  • The Q&A section of the transcript was not fully available due to document retrieval issues; however, management clarified in prepared remarks that 2025 OpEx is expected to remain flat, GrowCo construction should complete in Q2’25 with first harvests/sales in 2H’25, and Capex will reflect expansion spending in 2025 .

Estimates Context

  • S&P Global consensus estimates for Q4 2024 revenue/EPS were unavailable at the time of this analysis due to a data access error. As a result, we cannot provide definitive beat/miss assessments for the quarter (we attempted to retrieve “Primary EPS Consensus Mean,” “Revenue Consensus Mean,” and related estimate counts but the request failed due to a daily limit error).

Key Takeaways for Investors

  • Mix and margin: Y/Y revenue growth and margin expansion reflect category leadership and cost improvements, though Q4 gross margin included a one‑time $1.8M purchase accounting adjustment benefit; underlying adjusted gross margin was 30% .
  • Profitability path: Adjusted EBITDA is improving but remains negative; 2025 OpEx flat guidance provides visibility into operating leverage as GrowCo supply ramps in 2H’25 .
  • Near‑term cadence: Sequential revenue softness in Q4 vs Q3 and management’s comment that Spinach flower growth likely pauses until 2H’25 suggest a 1H’25 digestion period before expansion‑driven reacceleration .
  • International optionality: Strong Israel share, and growing traction in Germany/UK set up diversified growth, though macro/regulatory risks in Israel remain a watch item .
  • Liquidity as a catalyst: With ~$859M cash and positive FY24 free cash flow, Cronos has ample capacity to fund expansion and navigate volatility; interest income and FX can swing reported earnings .
  • Monitoring items: Inventory step‑up effects (now reversing), GrowCo construction/harvest timing, category pricing/mix in Canada, and Israel market developments will shape quarterly volatility .

Appendix: Additional Data Points

  • Q4 product/geography contributions detailed above; Canada remained the largest market while Israel and Other continued to grow y/y .
  • Full‑year 2024: Net revenue $117.6M (+35% y/y); gross profit $25.2M; Adjusted EBITDA $(34.9)M; cash & cash equivalents $858.8M at year‑end .

All figures are as reported by Cronos in its Form 8‑K and press release for Q4/FY 2024 and the Q4 2024 earnings call transcript. Citations are provided inline.